聚光灯
类似标题
参与式营销经理、活动营销人员/经理、品牌激活专家、
工作描述
体验式营销又称参与式营销，是营销和广告领域的一门学科，其重点是让消费者成为品牌或产品发展的一部分。体验式营销的理论基础是，消费者应成为品牌发展过程的一部分，并对营销体验的运营方式拥有发言权。通过消费者参与活动，品牌经理可以收集反馈意见，提高消费者对品牌的认知度，并更有效地将潜在消费者与品牌联系起来。
工作职责
- 制定并执行体验式营销战略和活动。
- 创造引人入胜的品牌体验，促进消费者互动和品牌忠诚度。
- 与跨职能团队合作，确保体验活动的无缝执行。
- 开展市场调研，分析消费者洞察，为体验式营销方法提供依据。
- 管理体验式营销项目的预算、时间表和资源。
- 通过数据分析和报告，评估体验活动的成功和影响。
工作中需要的技能
- 具有很强的创造性思维和解决问题的能力。
- 出色的沟通和人际交往能力。
- 项目管理和组织技能。
- 了解营销原理和消费者行为。
- 熟悉新兴技术和数字营销趋势。
- 能够在快节奏的动态环境中工作，并适应不断变化的环境。
新闻联播
特色工作
在线课程和工具
SALARY AND JOB OUTLOOK
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Annual Salary Expectations
New workers start around $64K. Median pay is $76K per year. Highly experienced workers can earn around $101K.
Source: State of California, Employment Development Department
Annual Salary Expectations
New workers start around $86K. Median pay is $137K per year. Highly experienced workers can earn around $183K.
Source: State of California, Employment Development Department
Annual Salary Expectations
New workers start around $53K. Median pay is $68K per year. Highly experienced workers can earn around $93K.
Source: State of California, Employment Development Department
Annual Salary Expectations
New workers start around $61K. Median pay is $77K per year. Highly experienced workers can earn around $103K.
Source: State of California, Employment Development Department
Annual Salary Expectations
New workers start around $58K. Median pay is $74K per year. Highly experienced workers can earn around $97K.
Source: State of California, Employment Development Department